J. Luis Fernández

TANDA Servicios Creativos


Since 1992 under the TANDA brand and assisted by a team of technical and creative collaborators, José Luis Fernández uses his creativity and
Marketing knowledge to work closely with the client. Mix writing and different visuals. As a creative, you emphasize aesthetics, and try to
address a wide range of needs in a holistic way. He likes to engage the end user or recipient in a way that is sometimes physical and believes in
the idea that functionality and efficiency should guide any service in communication. His mixed media productions respond directly to the environment and use the everyday experiences of users as a starting point. These are often framed moments that would go unnoticed in their original context. With a conceptual approach, it seeks to seduce the user with respect in the current scenario of permanent multichannel connectivity at the appropriate interval within the flow of daily events.

He likes to involve the viewer / user, with the brand to build memorable visual experiences in some way.

Keywords | communication, services, creatives, barcelona